THEFT CRISIS MANAGEMENT BY BOUTIQUE FANA COUTURE

Abstract

FANA COUTURE BOUTIQUE believes in rights of style that it should be effortless and affordable retail player locally and globally. The collections of expansive Hijab range and Apparels make up for weekly releases all-year-long. The biggest issues that happen is theft, usually culprits tend to try on items before concealing the items under their clothes or simply leaving without taking them off. To secure this problem, setting up CCTV and have security guards for checking items on customers before they leave the store. The purpose of this study is to understand the boutique’s crisis management planning to handle theft.